Today social media marketing is a must for every business be it small, medium, or big. In 2021, for maintaining and acquiring new clients it is essential to have an active online presence (at least one social media profile is a must to start growing your online community).
The social media community presents us with a lot of social media marketing useful tips, however, for our loyal readers, we hold something special in this blog.
Here we present 12 of the most known social media marketing experts sharing their best advice for you. A big Thank you to all those multi-talented and powerful social media marketing experts who have shared their best advice with the social media community. Extremely grateful for their kindness. You can bookmark this article, and read it, again and again, to make sure you do not forget anything important.
Donna Moritz - Visual Social Media Strategist and Founder of Socially Sorted
Donna Moritz is the originator of the website Socially Sorted, where she assists businesses and distinct brands get more sales, traffic, and shares. To do so, she makes use of effective content strategy and visual social media techniques.
It is very important to save yourself from falling into the race of trends and catching up with ever-changing social media. You need to understand that what worked for someone else may not work for you. Confine your attention on creating the quality content on the platform you own (be it blog/website/podcast/video) and use it to solve the biggest challenge faced by your audience. Survey your customers to know what they need, and how you can help them. Use these to grow the quality of your content, and enlarge the email list of people who might find interest in your work.
Anna Bennett - Pinterest Marketing Expert
Anna Bennett is the founder of White Glove social media and the co-founder of True North Marketing. She is a very powerful influencer and an excellent social media strategist.
Pinterest aims to help its users to find distinct ways of taking action on the pins. The trend followed over here is to design content in a way so that helps the audience to improve some part of their lives. The mission of Pinterest is to present helpful information using strong visuals to make life better, easier and enjoyable.
By designing inspiring pins, as a business, you can easily align your self-goals with Pinterest. By the medium of notes, photos and feedback you can even lead others to try the same. Make sure to set your images right, they need to be at least 800 x 2300 size, with added text, your brand logo, fonts, colors, etc.
One major thing you need to keep in mind is that Pinterest users are mostly trend seekers, so publish your content months before the event or the holiday is about to occur. This way you can increase the engagement over your content and let the conversation go to date.
Mike Allton - Content Marketing Practitioner
Mike Allton is a Content Marketing Practitioner, Blogger, and Author in St. Louis. Also, he is Chief Marketing Officer at SiteSell. Since the early 90’s he has been working on websites, and today he is active on almost every major social networking site. To drive traffic, generate leads, and get a high conversion score, Mike has practiced a very holistic approach to content marketing.
For people today, the most valuable and actionable tip is to – find a way to incorporate video into your marketing. Every business can leverage a wide range of benefits with the use of video in its marketing tactics. Videos can be used to share your own expertise, interview experts, answer questions, demonstrate products, and do many more tasks. Moreover, the video content is not limited to just the social media sites, indeed, today you can easily embed the video for your blog posts, landing page content, and so on.
Lee Odden – CEO TopRank Marketing
Lee Odden manages a team of top digital marketing consultants. With the use of a more integrated approach, Lee and his team aim to help various B2B and consumer brands to grow the revenue as a result of increased demands.
Benjamin Franklin has quoted, ‘Tell me and I forget, teach me and I may remember, involve me and I learn. There is a need for you to find distinct and unique ways to involve social communities in creating marketing content. This will help you build not only an army of active advocates of your brand but also help you to create content that is way too engaging and trending in the world today. You can even tap on ideas that are way beyond your in-house production.
Brian Carter - Keynote Speaker, Author, and Digital Marketing Consultant
Brian is considered to be one of the leading authorities who can rightly guide on how to get high online results for an organization. With the use of 17 years of expertise, he has maintained the position of #1 bestselling author of 4 major books on social media. He has even worked for companies like NBC, Salesforce, Microsoft, and many small businesses as well.
‘Testing enough new content often enough’ - this is one of the most critical things that everyone needs to follow in social media marketing. If the post you make, or the ads you put forth are not diverse enough, then you will end with similar results all the time. However, if you opt to try different things, then you can move in the direction of better results. Learning and improving can get you the biggest return on your time and money.
So, try figuring out what new things you try out this week or month? What have you learned in the past months? Have you been able to lower your cost per lead? If yes, then how many more conversions are you able to add on which this lower cost per conversion? Has your engagement rate improved compared to last year? Is your metric improving or not?
Ted Rubin - Social Marketing Strategist and Keynote Speaker
Ted Rubin is the most followed Social Marketing Strategist, Keynote Speaker, Acting CMO of brand investors, Brand Evangelist, and Co-Founder of Prevailing Path, on Twitter according to Social Media Marketing Magazine. He is at #2 on the Leadtail list of Top 25 People Most Mentioned by Digital Marketers and #13 on Forbes Top 50 Social Media Power Influencers.
Let this year be the one where you look people in the eye digitally, so get ready to engage, interact and build relationships. It is so true that the past few decades have made all of us lazy communicators with the use of its marketing tactics. At times we tend to even let go knowing about who we are even talking to and just run after collecting data. However, we need to fix this to be able to soak up all the benefits from social relationships, both as companies and individuals. We don’t need to fit our world to digital, we need to fit digital into our world.
Ingrid Kibler - Director of social media at HCK2 Partners
Ingrid has been awarded many awards in the social media industry and continues to speak regularly at many social media conferences across the country. For her, social media marketing is more than a job, it’s a privilege for her, where she can help her clients utilize the power of social media for their business. With the use of innovative ideas and by devising a winning strategy, she has been helping her clients connect business goals with social media to win over competitors.
One needs to be aware of the various new features released by social media platforms throughout the year. Using these new features in devising the social media marketing strategy, can help brands stay on the cutting edge within the social landscape.
Pam Didner - Content Marketing Expert /Author /Speaker
Pam Didner, the author of the international book, ‘Global Content Marketing’, is the first person who has worked to offer a very accessible and comprehensive procedure to scale up the content across regions. She is a successful marketing consultant, a marvelous author, and a powerful speaker. Today she is handling a boutique-consulting firm, which provides coach, training, and strategic guidance, about editorial planning, content creation, messaging architecture, media outreach, and audience development, on a global scale.
All you need is, ‘know your audience well.’ Instead of using social media to provide a market to the customers, make use of social media to serve them quality products and services.
Julia Campbell - Digital Marketing Strategist
For a long time, Julia Campbell has been working to serve her clients with an online audience, with the use of websites, blogs, social media, and email marketing strategies.
One should avoid running for quantity, and simply adding noise to the media channels. Instead, try to be authentic and opt for quality over quantity. In the long run, it is the quality content that will get you comments, shares, and bookmarks. Therefore, give voice to customers’ interest, and be sincere above all.
Stuart Davidson - Marketing Manager at CityDocs and Blogger
Stuart Davidson is among the Top 40 Social Media Influencers by Onalytica, and Top 40 Twitter influencers according to BrandWatch. He has been featured in many leading marketing magazines, blogs, and websites. His famous quote is, ‘In boxing styles make the fight. In blogging, styles make readership.’
Relevance – is the key to creating interest and appropriate action. Never stop searching for more relevant and unique ways of personalizing the content, this way you can improve your social media marketing strategy, and remain relevant to your networks and prospects.
Ian Cleary - Founder
Ian Cleary is the founder of RazorSocial, who has acquired specialization in social media and content marketing. With the use of his marketing tech skills, he helps businesses take leverage of marketing technology to become more competent and resourceful.
In 2021, avoiding the live video strategy is the biggest mistake. A video will reach more people, and tend to grow massively. Therefore, opt for a strong video marketing strategy.
Jamie Turner - Internationally recognized author and Founder
Jamie Turner is an internationally recognized author, he has even been profiled among the world’s best-selling marketing textbooks. Moreover, Jamie is a powerful speaker and the founder of 60SecondMarketer.com, which is a marketing blog read by many executives around the world. Not to forget, he is one of the regular guests on CNN where he is known for his effective insights into marketing and branding for a business.
The first step towards success in digital marketing is, start moving towards paid social media marketing programs. After an initial setup, organic reach is bound to taper off, therefore you need to make use of paid social media advertising to reach your target audience before your competitor does.