Get to Grips With VoC(Voice of Customer) tools

In this day and age, customer reviews play a major role in the success of any business. But how do you make sense of all that customer feedback? That’s where VoC(voice of customer) tools come into play.

VoC(voice of customer) tools are tools that help businesses to analyze customer reviews and feedback. With this information, you can get a better understanding of what customers think about your products or services, as well as identify areas for improvement and areas for further development.

In this guide, we’ll introduce you to VoC(voice of customer) tools and explain how they can help you better understand your customer feedback and create a more engaging customer experience.

Introduction to Voice of the Customer (VoC) tools and why they're important for businesses

Understanding customer sentiment is essential for any business, and the best way to do so is through Voice of the Customer (VoC) tools. VoC tools allow companies to analyze large amounts of open-ended customer feedback, discover sentiment trends, and gain insights into customer opinion.

VoC tools provide a comprehensive view of customers’ experiences with a company’s products or services. They also allow businesses to track customer satisfaction levels over time and understand how they can take action on any changes that need to be made. Additionally, these tools provide valuable data to improve product development and assist in creating efficient marketing plans.

Finally, VoC tools leverage AI-driven chatGPTs to fuel the conversational design process: allowing customers to ask questions in natural language and receive personalized answers quickly. The use of chatGPTs allows for a more humanized interaction between companies and customers but still providing accurate answers quickly.

Types of VoC tools

User review analysis tools, also known as VoC(voice of customer) tools, are an invaluable asset when it comes to understanding the user experience. They provide insights into what customers think about your products and services, as well as what they need from you that may not be addressed by existing offerings.

VoC tools come in two major forms: chatbot for customer survey and analytic tool.

Chatbot for customer survey

GPT-based chatbot use natural language processing to interpret conversations between customers and company representatives. These tools are used to  collect customer servey interactions by providing AI generated guidance for agents on how to design questionnaire. This can investigate customer satisfaction, drive positive experiences, and reduce overhead costs associated with manual interviews.

Analytic tool for Marketing & PM

a VoC tool can collect amazon's product data, sales data, and amazon review data and analyze it intelligently and help companies quickly identify trends or preferences among their customers that they can use to inform future product or marketing strategies.

Features and functionalities of VoC tools

VoC(voice of customer) tools are designed to collect, analyze, and interpret customer feedback or needs from multiple sources. In addition, these tools have several features and functionalities that make them an invaluable asset for businesses.

Automate Insights

VoC tools provide automated insights of customer portrait, expectation and listing optimization from massive customer review data in different sites, allowing companies to quickly identify opportunities for improvement and areas of satisfaction. This helps companies to understand their customers better and the differemces with their competitors.

Data Visualization

VoC tools also allow customers to visualize data in simple and intuitive ways through graphs and charts, which can be used to gain insights into customer sentiment in no minute. This helps companies to identify patterns in customer feedback and track progress over time.

Analyze & Monitor Channels

VoC tools can be used to analyze customer reviews across multiple sites and monitor any changes in sentiment over time. This enables companies to quickly detect any changes in customer sentiment or new trends emerging in the market.

Best practices for using VoC tools

Take the example of a TV seller who decided to sell a 75-inch TV with a cut bevel of the packing carton and a cheaper price :

1. Customer portrait: by analyzing the customer portrait of my target customer and found that 70% of 20~38 yeard old customers are looking for larger screen sizes for a better viewing experience. A 75-inch TV is an ideal size for people who want a cinematic experience at home.

2. Competitor reviews: after researched the reviews of my competitors' products I found that many customers have complained about the difficulty of handling and transporting large-sized TV boxes. This is where the cut bevel of the packing carton comes in handy. By providing a cut bevel, customers can easily handle and transport the TV box without any difficulty.

3. Cheaper price: I have also decided to offer a cheaper price to attract more customers. While there are other brands in the market selling 75-inch TVs, my aim is to offer a more affordable option without compromising on quality.

Newest VoC tools in the market

Shulex VOC tools is an emerging type of review analysis tool that provide robust analytics on user reviews to help businesses get an accurate representation of their customers' experiences. This tool focuses on using advanced Natural Language Processing (NLP) algorithms to understand both positive and negative sentiment in customer reviews. It not only provides insight into customers' opinions but also allows you to analyze their customer mapping journey by collecting the different usage time and usage scenario data

Challenges of using VoC tools and how to overcome them

Utilizing customer feedback to improve customer service and satisfaction is a goal that many organizations strive for. However, using VoC(voice of customer)  tools and chatGPT to do that is not without its challenges.

Technical challenges

One of the first hurdles that businesses face is the technical aspect of VoC tools. Not only must they be installed on the company's servers, but they also require regular updates and maintenance to ensure that they are running properly. Additionally, ensuring compatibility with other software and systems can be a challenge as well.

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Data Analysis Challenges

Another challenge of VoC tools is analyzing large amounts of data from customer feedback and providing meaningful insights from it. For example, one needs to take into account the language used by customers in their feedback and ensure that it is correctly categorized and analyzed in order for any insights to be relevant. This can be time-consuming, but fortunately there are ways to streamline the process.

The best way to overcome these challenges is by investing in a reliable VoC tool provider who can back up your efforts with quality tech support, as well as provide professional analytics solutions tailored to your company's needs. This will help ensure you are able to gain maximum benefit from customer feedback quickly and accurately.


In conclusion, VoC(voice of customer) tools are powerful tools for businesses to quickly gain insight into customer sentiment and behavior. They offer user-friendly interfaces, sophisticated analytics and communication capabilities to help business owners make informed decisions. With access to these data-driven insights, businesses can better understand customer preferences and develop targeted strategies that drive sales and increase customer loyalty. As these technologies continue to advance, it's important for business owners to stay up to date and be aware of new developments in the industry. With the right tools and strategies in place, businesses can make the most out of these powerful technologies and stay ahead of their competition.